Masters of Email Marketing – Spring 2023
8 Hours of Email Marketing
It's 2023, and the Masters of Email Marketing webinar is coming back! This spring, it will be bigger than ever, with ten speakers and a full day of email marketing insights from the industry's leading experts!
Join us on the 22nd of March at 10:00 AM (UTC +3) at our FREE webinar made for you to continue mastering the art of email marketing.
The topics and our incredible list of speakers
Erkki Markus & Tanel Rand
This time, Smaily's CEO Erkki Markus and Marketing Director Tanel Rand will also give a comprehensive presentation revealing the secrets to email marketing success in 2023 and beyond. Does hyper-personalization, micro-segmentation, AI in email marketing, and interactivity ring a bell? Don't worry, as the entertaining duo from Smaily has you covered!
Speaking of true pioneers in email marketing! Chris Byrne is the founder of the email marketing & survey platform Sensorpro. In his presentation, he will first provide tools to evaluate the subject line and share inspiration for crafting compelling copy. He also discusses an often-overlooked but essential aspect of inboxing – showcasing your logo in Gmail. In addition to that, you’ll find out how authentication helps to avoid the junk folder, learn the three key things that Gmail looks for, and be guided through the setup.
Email marketing consultant and the VP of customer success at Email Expert, Adeola Sole is also a well-known international public speaker and webinar host. Thus, it is a pleasure to have her perfect our webinar. She will touch on the following topics: the foundations of a good email, design and the importance it plays with conversion, landing page optimizations to lead your customer to the basket, metrics to keep an eye on, and much more.
Wording, from the subject line to the email's end, largely determines the success of our email marketing. Copywriter Ben Milsom knows how to set the words so that an email truly reaches its goal. He helps eCommerce brands increase their revenue with email sequences without spending significant money on ads. His presentation is a must-see at the webinar, as he leads us through a small masterclass workshop on his entire process of writing a DIC sales email (Disrupt, Intrigue, and Click) from start to finish. Tune in and find out how to really intrigue your subscribers and get them to make that click.
Email Optimization Shop’s Founder and CEO Jeanne Jennings is a recognized expert in email marketing and a sought-after consultant, trainer, speaker, and author. She helps organizations make their emails more effective and profitable. Just as winning the Tour de France isn’t about the bike, creating successful automated email programs isn’t about the technology. It’s about the content, frequency, cadence, and many other factors. In her fast-paced session, Jeanne will give you a structure for identifying and prioritizing automation opportunities for your organization, tips for defining and presenting your key CTA-s, and the formula for building benefit-oriented message maps for your automation campaigns.
Deliverability specialist and the intersection of product and growth executive team member Yanna-Torry Aspraki from EmailConsul is undoubtedly a familiar face to those who attended the webinar last spring. And she is back! In her presentation this time around, she will discuss the importance of monitoring deliverability and sender reputation. To ensure that your emails will not end up slipping into the spam folder, she'll also give you tips and suggest various free and low-cost tools to audit and troubleshoot these areas without breaking your budget.
Christian Nørbjerg Enger
Email marketing specialist Christian Nørbjerg Enger is on a mission to make segmentation in email marketing a term that every household eCommerce brand is implementing into their email marketing strategy. Christian is the founder of one of the leading email marketing agencies in Denmark and works with global and Scandinavian DTC brands. In his presentation, he first talks about the importance of segmentation and then offers tools for evaluating the collected data and its possible use. Tune in and learn how to truly intrigue your subscribers and use segmentation to create relevant interactions across your brand.
Nontas Karavias is an independent marketing automation consultant, host of the #1 marketing podcast in Greece, and mentor in GrowthMentor, who helps service businesses scale. In his presentation, he speaks about how to go about building an email marketing strategy, how to think about list management and segmentation, and how automation can be successfully used for that.
Andriy Vovchak is a young and bold Sales Developer at PRNEWS.io who started working in Sales, Marketing, and Growth as soon as he learned how to switch on a laptop. As pitching clients and investors is his thing, he will bring a fresh and motivating spin to our webinar! Have you ever wondered how to get more attention for your business without looking annoying or cheap? Andriy has got you covered, as he'll teach you how to get the media’s attention in a professional way, thanks to email pitching.
Of course, you can ask our experts all your questions about any email marketing topic you want. So, as usual – put your notepad and questions ready!
Come and listen to the world's leading specialists in email marketing, participate in the general discussion and learn how to get your email marketing up to date and successfully running.